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African American SEO Writer

Without warning, Google is rolling out new algorithms for small businesses to compete with larger well-established firms.


“We actually have some algorithmic changes that try to figure out, ‘Hey, this site is a better match for something like a medical query, and I’m looking forward to those rolling out, because a lot of people have worked hard so that you don’t just say, “Hey, this is a well-known site, therefore it should match for this query.” It’s ‘this is a site that actually has some evidence that it should rank for something related to medical queries.’ and that’s something where we can improve the quality of the algorithms even more.” ~ Matt Cutts

Since the dawn of civilization, corporate greed has dominated the lifestyles of citizens to benefit their only purpose: power. Such as the mega, giant Enron who sold crack as start-up cash, price gouged CA for her energy, and caused an established accounting firm to collapse because of deviant behavior.


Even though some site owners consider Google’s algorithms a threat for black business owners to network, the truth of the matter is Google’s focus is to serve quality content to their users. In fact, I doubt if the bots know the difference between a black establishment and any other. For those seasoned, the enigmas’ Panda, Penguin and the all Seeing Eye Hummingbird are no surprise.

seo roadmap

How important is it to use SEO from the start? Search engine optimization is the work that you will do to increase online visibility for your site so that the odds increase for your site to rank higher in the search results. However, there is more involved to optimization than PR.


Instead of viewing search engine optimization as if it is the elixir of stone, view it as a skeletal structure that outlines your marketing strategy. Most sight owners will apply SEO after the site is completed. You may wait until it feels right; however, this is a fast-paced moving market. Internet marketing is aggressive. Instead of prolonging what you will need to be successful, why not start using it now.

Guest blogging is and will remain the best avenue to promote your site. However, as Matt Cutts explains, there is the right way to post articles as a guest and an overly aggressive approach that is sure to get you band.

Spotlight

Starting a business online is expensive. In 2008, a black entrepreneur name Raymond Aker started an online company BidMyCleaning.com. By 2011, the online company earned $1.2 million.

The online cleaning service is the brainchild of Aker along with three co-founders: O’Brian Woods, chief operating officer; and husband and wife team Gavin Stone, chief technology officer, and Candice Stone, chief marketing officer. The site is a marketplace for consumers who want reputable, cost-effective housecleaning services. Customers choose the type of service they want – e.g. house cleaner, window cleaner, or eco-friendly cleaning services. The customer types in the ZIP code for a list of quotes from local cleaning professionals.